caralyn farrell
work
mixed media

the Bond Fund of America

Overview

Editorial work on Annual Reports.

Challenge

BFA was a client of Burnett Group. Each year our task was to design the layout of their annual report and select appropriate cover artwork.

My Role

My role was to maintain the existing brand identity, while experimenting with new typographic and layout options for the featured articles. In addition, I worked with other members of the firm to select cover photos and create infographs to be featured.

Tools

Adobe Creative Suite

Year

2014-2016