caralyn farrell
work
mixed media

Russian Standard Vodka

Overview

Design and art direction for USA markets.

My Role

My role at Roust/Russian Standard was to create and manage the visual materials used nationwide. Work includes national strategy planning, ad campaigns, branding and identity development, social media content, event organization, on/off premise ads, point-of-sale materials (neck tags, posters, case cards, shelf talkers, case bins, event invitations), photo shoot planning, & execution.

Tools

Adobe Creative Suite

Years

2016-2019