caralyn farrell
work
mixed media

Terra Capital Partners

Overview

Branding, identity, and UI design for a real estate investment client.

Challenge

Terra Capital Partners was a longtime client of Burnett Group, the marketing firm where I began my career. Before onboarding, an overhaul of their brand identity was already underway, and when I joined the team much of my time was spent updating older materials to reflect the new. Eventually I took on more responsibilities, and when Terra began to prepare for another Fund Launch, they gave us the green light to design an 'identity within an identity' system for TIF6.

My Role

Work for Terra included fund-launch website design, user portal login design, email template, interactive digital property map, social media banners, and print materials (fund launch brochure & media kit, prospectus, property sell sheets, brochures, trade materials, stationary templates).

Tools

Adobe Creative Suite, Invision, Constant Contact

Years

2014-2016